How Much Money Can YouTubers Earn

How Much Money Do YouTubers Get Paid?

How Much Money do YouTubers Make?


Have you ever wondered how much money YouTube influencers earn? If you have asked yourself that question, you're not alone. Many people wonder how much revenue can creators generate on YT? However, you must evaluate many factors to answer this question.

To begin, the most dominant video-sharing website has affected many people in different ways. On one end, viewers have been able to educate themselves on just about any matter or subject. On the other end, YouTube's used as a source of income for those who influence. The platform has benefited viewers and content creators for years.

The social giant generates over 2 billion visitors a month. This number is increasing each year. The amount of advertisers also increases because of the platform expanding. For this reason, the amount of money influencers earn continues to increase monthly.

Influencers Can Earn Millions Yearly

It's true, there are many influencers that get paid $100,0000 U.S. yearly. By the same token, popular channels are raking in millions of dollars each year! However, most publishers do not generate 5-6 figure digit paychecks. The not so popular influencers are earning around $100 - $1000 monthly. At the end of the day, it all depends on how many viewers are watching their videos. More importantly, the amount of subscribers that subscribe to their channel.

Top YouTubers

  • Jeffree Star $50 million
  • Daniel Middleton $30 million
  • Felix Kjellberg $30 million
  • Mark Fischbach $24 million
  • Evan Fong $20 million

There's a kid among the top earners named Ryan Kaji. In 2018, Ryan Kaji was the highest paid Youtuber, earning an estimated $22 million from his videos and Walmart product line. Ryan Kaji currently has over 20 million subscribers as of November 2019. If this child can generate revenue online, so can your child or even you.

Given these points, there is no limit to the amount of revenue that producers can gain by uploading YT-clips. The sky's the limit for earning potential, provided the publisher remains active and continues to create meaningful material.

3 Factors that Determine a Publisher's Revenue

The amount of money creators will gain ultimately depends on monetizing, amount of subscriptions, and traffic that his/her channel/video is generating. Publishers who have been at it for a while master methods to increase their revenue over the years. Below are 3 factors that determine a publisher's revenue;

1) Video Views

Video views are one of the key factors that determines how much money publishers make. To illustrate, we will use one guy who goes by the name Tim and another guy named John. Both individuals upload footage using the same monetization strategy for their channels, Google Adsense.

These two upload material on the same date. Tim's material generated 1000 views in the first month. Whereas John's material generated 10,000 views in the first month. More than likely, John will earn more capital than Tim. Because John's footage generated more views than Tim's.

But, sometimes less popular videos can generate more revenue than videos with more views. Publishers can accomplish this by employing multiple methods of monetization. To further illustrate, using the same two individuals, Tim and John.

John uses Google Adsense to monetize his channel. Whereas Tim uses Google Adsense, YT Premium, personal products and affiliate products to monetize his channel. Tim's video generated 1000 views in the first month. Whereas John's video generated 10,000 views. Tim has the potential to earn more capital than John, because he has more to offer.

2) Channel Subscriptions

The amount of subscriptions a channel has is the second factor that affects a publisher's earnings. When viewers subscribe to a channel, they sign up to be notified every time the owner of the channel uploads a video, which leads to the owner getting more views on his/her channel.

To become a top earner, the goal should be to gain more channel subscriptions. Uploading material that serves value to the audience can gain more subscribers. By gaining more subscribers, you increase the exposure to your channel.

In addition, gaining more subscribers the long haul, more subscriptions also build your target audience. A target audience provides you the ability to promote products to a targeted group of people. Let's say your channel is about losing weight. Usually the people who have subscribed to your channel are interested in what you offer.

Last, subscribers are likely to share footage that they like. When viewers share YT-clips, they might become a trending topic. Once a clip becomes a trend, it has the potential to go viral. This can lead to the clip gaining tons of exposure.

3) Monetizing Google Ads

The third factor that can determine how much revenue content producers generate are the following advertising models, Cost Per Click (CPC), Pay Per Click (PPC) and Cost Per Mile (CPM).

CPC and PPC are basically the same. CPC is a performance metric, whereas PPC is a marketing approach. Both cost-per-click and pay-per-click are advertising models used to drive traffic to a website. CPC represents how much an advertiser will pay when they're ad .

Cost Per Mile (CPM), aka Cost Per Thousand. Cost per impression represents how much an advertiser will pay for every thousand potential customers that view their ad.

If the advertiser pays per click, then the channel owner earns every time a visitor clicks an advertisement. Conversely, if the advertiser pays per impression, the owner of the channel generates revenue every time the ad reaches the desired amount of impressions.

4) Exploiting Alternative Methods of Monetizing

The last factor that determines earnings is the monetizing strategies that are implemented. There are many methods that individuals can use to monetize a channel. YouTube's top earners usually use over one method to generate revenue from their platform. Here are a few monetizing strategies that top earners ex; affiliate products create a brand on Yondo, product placement, promoting a blog or website, YouTube Super Chat and Super Stickers, YT Merchandise Shelf, YT Partner Program and YT Premium.