2/09/2020

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YouTube Monetization Strategies

Current YouTube Monetization Strategies

Several years ago, music artists were the main individuals benefiting from YouTube’s platform. Various musicians went from rags to riches overnight because they were able to reach millions on the social video platform.

However, the platform expanded, now content creators, advertisers, viewers, marketers and businesses can benefit from the largest social video platform in the world.

Several methods of monetization have been implemented for content creators to benefit from over the past years. YouTube has made several efforts to provide publishers with more opportunities to earn revenue. This has led to publishers generating more revenue. In fact, many publishers have increased their income earning from the latest YouTube monetization efforts.

There are mainly 8 strategies content creators exploit to get paid.
  1. Publishers can get paid from sponsorships.
  2. YouTube’s Partner Program.
  3. Selling merchandise.
  4. Promoting affiliate products.
  5. Promoting personal products.
  6. Advertising websites or blogs.
  7. Make money from YouTube premium.
  8. Earning revenue from super stickers and super chat.
YouTube's platform is the most dominant social video sharing site in the world. Most people around the world use the platform to view video content.

Given these points, most businesses use YT to promote their products and brands because most of their customers are on the site watching videos. As a result, a window of opportunity is open for content creators to earn generously.

YouTube's Statistics
  • People watch over a billion hours of video content on YouTube's platform.
  • Almost a third of the people who use the internet are YouTube users.
  • An average user visits the platform 14 times a month. Actively remaining on the platform about 25 minutes per visit.
  • On an average month almost 2 billion active users' login.
  • Over 400 hours of content is uploaded on the network every minute.
  • Has a global reach of 91 countries.
  • Translates content in 80 different languages.
  • Around 70% of the traffic comes from a mobile device.
  • Globally ranks as the 2nd largest search engine on the internet.

How Does a YouTuber Get Paid

Monetizing ads is the main way publishers make money. Currently a publisher must have 1000 subscribers to become eligible to monetize ads. However, over the last year several publishers are relying on different methods to earn revenue.

Earning from a paid sponsorship is the second major way a YouTuber can get paid. Many content creators are beginning to implement this strategy to increase revenue.

Content creators used to generate generous sums of revenue, earning money from ads years ago. Nonetheless, ad earnings have decreased over time. Consequently, daily more content creators are trying to find additional opportunities to get paid.

Monetizing Ads

Let's start at the beginning to see where the money comes and where the money goes. So we can discover How Does a YouTuber Get Paid. For instance, say you're a business owner selling skin care products. You've recently started your business enterprise. It cost you roughly $2000 to finance your enterprise.

Now that your business is up and running, you are looking to make a few sales and begin capitalizing to see a return. Therefore, you choose to become an influencer and market your products with hopes of driving traffic to your business.

The product you have is unique, one of a kind. There's not a company in the marketplace that carries merchandise like yours. Your products are one of a kind and will sell itself. All you need to do is get customers to your site.

Therefore, you're willing to pay for advertisements. You sign up for a Google ad-words account and start a marketing campaign. For ad placements, you choose YT to show your ads.

Pay Per Click (PPC) or Pay Per Impression (PPE)

Finally you're up and running with ads being advertised on the #1 social video site online. Your advertisement appears on a monetizing video. The viewer watching the video has been looking for skin care products for the last 3 months. This viewer likes the ad and decides to click through and purchase the product.

Advertising layout

To sum it up, the advertiser pays Google to advertise their product or brand. The advertiser has a few options, they can choose to pay for clicks or pay for impressions. For instance, you pay $50 for 10,000 impressions or $50 for 200 click troughs.

Then google pays the content creator either for clicks or per impression. Please note, these are not real or actual numbers, just examples. Therefore, the money comes from advertisers. This is one strategy content creators used to earn.

This is how it works; a publisher will allow advertisers to display advertisements on their videos while viewers are watching. As previously mentioned, some advertisers pay for impressions and others pay per click.

When the video is played typically you will see a 5 - 15 second advertising campaign. This advertisement will be shown in one of three places, the beginning of the video, the middle of the video or the end of the video. The next major method of earning is from sponsorships.

Earning Money From Paid Sponsorships

Now many creators are relying on paid sponsorships as a source of revenue. Paid sponsorships are starting to dominate methods of monetization. The reason paid sponsorships are becoming more dominant is due to the fact, there are many ways to charge customers to sponsor their ad.

One method to earn from paid promotions is mentioning a product separately from your video. You can charge customers to mention their product or brand at the beginning, middle or end of your video.

Another method is when a video host posts products via text throughout the entire video. This way the audience can view the contact information throughout the video. A website or blog URL is typically the contact information that customers choose to post.

Demonstrating the customer's product is a popular promotional strategy that is commonly used by YouTubers. The video host will physically demonstrate how the product works, then give positive reviews about the product.
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