How to Start a Podcast

Start a Podcast: Step by Step

Lately, people have been trying to learn how to make money with a podcast for many reasons. One reason being is the marketplace is fairly diverse. This individual marketplace has a global reach, providing content in over 100 languages. Additionally, the ad revenue is growing expeditiously. Yearly, the ad revenue generated from podcasting rapidly increases. More importantly, entrepreneurs can create a podcast to build a passive income.

Start a Podcast

Related read: How to make money with a podcast

Identify Your Concept, Goals and Vision

The first step to starting your podcast is to devise a plan like anything else in business. For starters, you can use the 5 W's (who, what, when, why, where) for planning. Who is your audience? What is your platform about? When are you planning to launch your podcast? Why are you launching a podcast? Where do you picture your platform five years from now? Answering these basic questions will help you identify a concept and a vision for your podcast.

Choose Your Format

There are several formats you can use for your platform. The most popular format is the solo podcast, also known as the monologue. In this format, one person is used as a show host. Typically, the content for a solo podcast includes narrative story telling, niche-related Q & A's.

The second most popular format is the co-hosted podcast. This type of production involves two compatible individuals that can deliver content on the same subject. Other popular formats include:

  • Educational podcasts - Typically, the educational podcast is niche-related. The content teaches the audience about a specific topic.
  • Interview podcasts - This podcast involves interviewing someone from a particular industry (actors, professional athletes, influencers, etc).
  • News - The news podcast delivers content on a particular topic.
  • Scripted fiction - This format is like writing a book, or better yet listening to a TV, a drama series.
  • Scripted non-fiction - These real life story telling episodes require much research. Usually, the format focuses on one theme throughout a series.

Name Your Podcast

There are a few options you can use to find a name for your podcast. The first and most popular option is to use keywords. So if your podcast is about cooking, you could name your platform "The Cooking Show". Secondly, you can choose a catchy phrase, something that the audience will remember. Lastly, you could use your name. However, this would not be a good idea unless you already have a social media following.

Get Equipment

You'll need the proper equipment to develop a professional sound to communicate with your audience. Here is a list of equipment you will need.

  • Microphone - Needed to communicate with the audience.
  • Pop filter or windscreen - Eliminate your plosives, letters like p, b, and k.
  • Boom arm - Connects to the desk and the microphone.
  • Shock mouth - Used to suspend the microphone in mid-air and absorb vibrations.
  • Usb cord with XLR cable - to help you sound better.

You can get all the equipment listed above under $100 if you purchase the Audio-Technica ATR2100x-USB Cardioid Dynamic Microphone (ATR Series). Disclosure, this is an Amazon link, so if you decide to purchase, Earn Online Money might receive a small commission if you decide to purchase.

On the flip-side you will need a digital audio workstation to develop podcasts. Mac users use Garageband and PC users use Audacity.org. The good news is the software you'll be using is free.

Name Your Podcast

There are a few options you can use to find a name for your podcast. The first and most popular option is to use keywords. So if your podcast is about cooking, you could name your platform "The Cooking Show". Secondly, you can choose a catchy phrase, something that the audience will remember. Lastly, you could use your name. However, this would not be a good idea unless you already have a social media following.

Choose a Title

It's recommended to choose a title on subjects that interest you. More importantly, you should choose a title on a subject you have knowledge about. You may want to include keywords in your title for search engine optimization purposes.

Create a Description

The description should be a summary of what your title is about. Keep in mind, you're creating content when writing a description. Therefore, remember to include keywords to optimize the search engine. Don't stuff keywords though, make it appear natural.

Create a Cover

After you create your description, you'll need to create a cover. Your cover is crucial. It will be the first thing people see when they visit your platform. It is advised to pay a professional for a cover if you have no experience with graphic design

It is highly recommended to focus on your respective field when you start a platform. The reason for focusing on a respective field is to obtain a target market. A target market contains the group of customers in which you plan to market your product to. In other words, these individuals are the followers of your podcast.

Record an Episode

Editing and uploading your first episode will take some work. If you are unsure of what a solid episode looks like, take a look at other episodes that are up and running. Ordinarily, a solid podcast starts off with a smooth introduction. It may include a theme song. However, you must make sure the music is royalty free.

FAQ

How long should my esposide be? An episode should be fifteen minutes at bare minimum.
How often should I deliver content? You should upload content on the weekly, bi-weekly or monthly basis. Whatever option you choose, make sure you are consistent.

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