Start a Blog

Steps to Start a Profitable Blog

Are you thinking about developing a blog? Before you start the process of developing a blog, it's important to understand that blogging is time-consuming. It also requires tons of work to start a blog and become a successful blogger.

Not only does a blog require compelling content; but you must also engage with your audience outside of your blog. Interacting with readers on social media networks, i.e., Facebook, Twitter, LinkedIn, etc. In addition, you need to communicate with audiences on social video channels (Youtube, Twitch, TikTok).

Above all else, a blog requires marketing. A blog without marketing is like a store without customers. Effective marketing will enable you to gain generous profits. More importantly, you can attract valuable customers.

1. Choose Your Blog Type

Here are a few types of blogs:

Affiliate blog - An affiliate blog is created to generate profits from a 3rd party or vendor. They are the most common type of blog because they are easy to set up and maintain.

Artist blog - The artist blog is developed by an artist. It displays their artwork, i.e., drawings, paintings, photography, etc.

Case study blog - The case study provides the audience with real-life examples, techniques, and strategies to find out what works.

Gamer blog - A gamer blog can cover several gamer topics including console reviews, game reviews, how to play games, gaming news, Esport news, and events, etc.

Corporate blog - The corporate blog is about a business's brand, product(s), and service(s). These blogs are created for company development or growth.

Edublog - Edublogs (educational blogs) are developed for educational purposes by students, businesses, administrators, and teachers.

Niche blog - A niche blog covers a specific niche market, i.e., DIY, food, health, music, parenting, sports, and travel. Typically, niche bloggers earn revenue from affiliate links, digital products, and pay-per-click advertising.

Personal blog - A personal blog is like a diary. It focuses on the events that occur in the author's life.

Professional blog - A professional blog is a blog that is a website in which the author makes a living.

Repair service blog - A repair service blog (reblog) covers repair issues. These sites help car repairs, computer repairs, laptop repairs, home repairs, etc.

Podcast - A podcasts is a series of digital audio files.

2. Choose Your Blog Topic

After you figure out the type of blog you want to create, it's time to pick a blog topic. When choosing a topic, remember that the ultimate goal is to deliver value to your audience.

Choose Your Blog Topic

Let's start by stating the top 3 blog topics in order are (1) fashion, (2) food, and (3) travel. After the top 3 we have:

  • Music blogs
  • Fitness blogs
  • Lifestyle blogs
  • Mom's blogs
  • Sewing blogs
  • Wedding blogs
  • Decorative blogs
  • Photography blogs
  • Design blogs
  • Make-up blogs
  • Technology blogs
  • Art blogs 
  • Health blogs
  • DIY blogs
  • Home decor blogs
  • Sports blogs
  • Men's fashion blogs
  • Personal finance blogs
  • Political blogsBaby blogs
  • Business blogs

Selecting a subject of your passion is the first strategy for choosing a topic. Choosing a topic that you're passionate about allows you to create compelling content. Of course, creating fascinating content enables you to deliver valuable material to your audience content. In addition, it gives you the ability to do something you love. Of course, it's much easier to work when you love what you do for a living.

Secondly, you could develop content on a topic that has little or no competition. This option requires tons of research. More importantly, you need skills like rewriting, strategic thinking, and SEO to achieve success.

As a blogger, it's essential to understand what users are seeking or searching for. One way to do this is by searching trending topics. Searching trending topics will give you the ability to identify the top daily, monthly, or yearly searches. You can find trending topics on just about every search engine. You can find trends on social media networks.

Lastly, you can develop a blog that solves problems or helps people. Some of the best ideas are developed by problem-solving. As an illustration, Craigslists began its service as an email distribution list for local events. Currently, it's one of the largest sites in the world.

3. Find a Webhost

Now that you've chosen a topic for your blog, it's time to choose a company to host your site. Choosing a reliable WebHost that you're comfortable with is critical. Many bloggers will tell you to develop a blog using Bluehost or WordPress. The reason being is those are hosts that they are familiar with, and they earn a generous commission.

If this is your first time creating content on the Web, it would be wise to choose a user-friendly Webhost. By doing so, the blog development process will be smoother. A few user-friendly WebHost include:

Blogger - If this is your first time creating a blog, I would recommend giving Blogspot a shot. Blogger is extremely easy to learn and use and user-friendly. However, Blogger does not offer many themes. In addition, you'll need to learn some coding if you're seeking to add features like breadcrumbs, etc.

BlueHost - BlueHost offers affordable web hosting, you can get started for $3.95 cents a month. BlueHost is ranked in the top 20 web hosts, servicing over 2 million domains.

HostGator - HostGator offers a user friendly experience to newbies. More importantly, affordable hosting, you can purchase a site for as little as $2.75 a month.

Weebly - Weebly offers its members a free site or you can upgrade to a paid version. Like its counterparts, Weebly is also a user-friendly WebHost. One of the finest features is drag and drop. The drag and drop elements enable you to customize elements easily, placing them where you desire.

Wix - If you're developing an online store, Wix is it. You can develop a professional site using their platform without too much skill. It has been rated as one of the best WebHosts among users.

WordPress - WordPress is the most popular web hosting company. WordPress has several themes and plugins that are second to none. More importantly, you have more control when building sites on WordPress.

However, I believe the WebHost you choose should be based on your skills and your experience. In other words, is this your first time developing a blog? Do you have marketing, business, or planning skills? And your vision and goals for your site. Are you blogging to generate a supplemental income? Are you creating a site to show family and friends or are you planning to show the world?

4. Choose Your Domain Name

So how can you find a fitting domain name? It depends on the ultimate goal of your blog. For instance, if you're launching a podcast or sports blog, you could use your name along with the category you're covering. But if you're launching a real estate blog, you probably should include real estate keywords in your domain name.

Create your Web Presence with Namecheap

What is a domain name? A domain name is a combination of words used to visit a website. For example, www.thenameofyourblog.com or thenameofyourblog.com. Here are a few tips for choosing your domain name:

  • Choose a brandable domain name
  • Check out the history of the domain name
  • Include keywords related to your blog topic
  • Find something simple
  • Keep it short
  • Register a top-level domain
  • Research the most popular keywords related to your topic
  • Strive to include keywords you're targeting
  • Think about terms your customer's search
  • Try to purchase a .com domain name
  • Register a catchy phrase

Finding a domain name can be time-consuming because you only have one chance to get it right. Of course, you usually have 15 days to find a new domain. But for the most part, developers are pushing full throttle once they've secured their domain.

If you're seeking to generate traffic through search engines, you should include keywords in your domain name [URL]. For instance, if your site is about cooking recipes, you would try to include both keywords in your domain name. A few examples; mycookingrecipes.com, bestcookingrecipes.com, or mycookingrecipes.com.

5. Customize Your Blog

There are a few objectives you should aim to accomplish when customizing your blog. Firstly, you need to make sure that visitors can navigate through your site. This is often overlooked, but it's one of the most fundamental elements of site development. For beginners, search engines like Google will penalize sites that have poor navigation. More importantly, customers will leave your blog if they can't find their way around. The first goal is standing out from your competitors. When customers visit your blog, you want them to feel as if your site is one of a kind. Therefore, you must add elements like footers headers logo and sidebars, just to name a few.

More importantly, customizing your blog allows you to give it your personal touch. You can design your site to the way you see fit.

6. Add Pages to Your Blog

Adding pages to your site is critical. You need pages and content for your site to grow. More importantly, to add basic information so your visitors can see what your site is about. Every blog should include the following three pages; contact page, about page, and a privacy policy page. Keep in mind, pages are not the same as posts. Blog pages are static, which means they typically don't change. Whereas, posts can change.

7. Create Your First Blog Post

The goal of a blog is to capture the audiences attention. You must deliver value to achieve this matter. Therefore, you should focus on developing compelling titles, creating unique content. Here are a few tips to keep in mind when creating your first posts Three elements you should focus on include:

(1)Site structure - Make sure you add categories, tags and snippets. Above all else, make sure your site is user-friendly.

(2)Aim to please your audience - Write compelling titles,you should remember is audience first, keywords last. Once you create your post you can always go back and insert keywords. However, it's harder to do it the other way around. identify content your target audience is seeking.

(3)Create SEO friendly content - Try not to over optimize your content. Avoid keyword stuffing. Focus on making your content appear natural.

How many words should a blog contain? When it comes to SEO, the shortest blog post consists of 600 - 1000 words. A medium-range blog post consists of 1500 - 3000 words. Whereas, an extended blog post consists of 3000 - 10,000 words.

However, everything depends on the goal of the blog post. If the post is a cornerstone article, it would be appropriate to write a medium or extended blog post. However, if the post is an article written to support the cornerstone article, writing a shorter blog post would be appropriate.

8. Monetize Your Blog

What does it mean to "monetize your blog"? The definition of "monetize" is to turn into currency. Therefore, monetizing a blog means finding ways to earn money from a blog.

  1. Here are a few ways you can monetize your blog:
  2. Become an associate and start earning affiliate revenue.
  3. Donations from fan support a.k.a crowdfunding.
  4. Promote physical and digital products, just to name a few; amazon products, online courses, one example being eBooks.
  5. Sponsored and paid posts, also known as paid advertisements.
  6. Google Adsense monetization, which is displaying ads on your platform.
  7. Offer your services, i.e., teaching, consulting, coaching.
  8. Make money with a podcast.

If you are unsure about the monetizing strategies you should use, you could always look at the strategies your competitors are using. Every site is different. Therefore, it's critical to identify profitable monetization strategies. More importantly, you need to understand why these strategies are profitable.

9. Publish Your Blog

You'll need to tidy up your blog before publishing. This involves proofreading, analyzing technical issues, and addressing SEO optimization elements. Addressing these issues is important because your blog will be visible across the Web once it's published.

10. Promote Your Blog

There are two ways to promote your blog; you can self-promote or pay for advertising. While self-promotion is the cheaper of the two, it definitely has setbacks. To begin, self-promoting a blog is time-consuming. Building a following on social media can take months. On top of that, once you've gained a following you'll need to convince your followers to interact with your site. In addition, it can take years before you achieve SEO results.

Therefore, in the beginning, you might want to consider paying for advertisements. Paid ads enable you to target specific customers. You can attract valuable customers who are searching for your goods or services. Truthfully, paid ads place your business in the best position. Not only do paid ads place your business in front of valuable customers, but in front of customers actively seeking to purchase goods or services in your industry.

3 Ways to Pay for Advertisements:

(1) Create paid social media campaigns.

(2) Pay for sponsorships on your competitor's websites.

(3) Launch search engine marketing (SEM) campaigns (Google Ads, Bing Ads, Yahoo Ads).

As time passes it is advised to self-promote. Self-promoting involves getting out in the field physically or virtually. This will help you develop a better connection with your target audience. More importantly, it will help you reach a larger audience.

3 Ways to Self-Promote Your Blog:

(1) Build social media pages and interact with followers. (social engagement)

(2) Write content online i.e., create online press releases (PR), write articles, etc. (digital writing)

(3) Create social videos, i.e., vlogs, live-videos, recorded videos, etc. (short films)

As a blogger, capturing the attention of new leads and prospects is essential. Therefore, you will need to identify effective marketing strategies to connect with potential customers. Consequently, you can expand your online presence and ultimately grow your blog.

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