Showing posts with label Influencers. Show all posts
Showing posts with label Influencers. Show all posts

Sunday, February 09, 2020

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YouTube Monetization Strategies

Current YouTube Monetization Strategies

Several years ago, music artists were the main individuals benefiting from YouTube’s platform. Various musicians went from rags to riches overnight because they were able to reach millions on the social video platform.

However, the platform expanded now content creators, advertisers, viewers, marketers and businesses can benefit from the largest social video platform in the world.

Many monetizing strategies of have been implemented for content creators to benefit from over the past years. YouTube has made several efforts to provide publishers with more opportunities to make money. This has led to publishers generating more revenue. In fact, many publishers have increased their income from the latest YouTube monetization efforts.

There are mainly 8 strategies content creators exploit to get paid:
  1. A paid sponsorship.
  2. YouTube’s Partner Program.
  3. Selling merchandise.
  4. Promoting affiliate products.
  5. Promoting personal products.
  6. Advertising websites or blogs.
  7. YouTube premium.
  8. Super stickers and super chat.
  9. Monetizing ads on platforms.
YouTube's platform is the most dominant social video sharing site in the world. Most people around the world use the platform to view video content.

Given these points, most businesses use YT to promote their products and brands because most of their customers are on the site watching videos. As a result, a window of opportunity is open for content creators to earn generously.

YouTube monetization strategies, iphone in background.

How Does a YouTuber Get Paid

Monetizing ads is the main way publishers make money. Currently a publisher must have 1000 subscribers to become eligible to monetize ads. However, over the last year several publishers are relying on alternative strategies to make money due to overcrowding. Once people started to realize that they can start generate a paycheck on YT, thousands on people became influencers.

Earning from a paid sponsorship is the second major way a YouTuber can get paid. Many content creators are beginning to implement this strategy to increase revenue.

Content creators used to generate generous sums of revenue, making money from ads years ago. Nonetheless, ad revenue have decreased over time. Consequently, daily more content creators are trying to find additional opportunities to get paid.

Monetizing Ads

Let's start at the beginning to see where the money comes and where the money goes. So we can discover How Does a YouTuber Get Paid. For instance, say you're a business owner selling skin care products. You've recently started your business enterprise. It cost you roughly $2000 to finance your enterprise.

Now that your business is up and running, you are looking to make a few sales and begin capitalizing to see a return. Therefore, you choose to become an influencer and market your products with hopes of driving traffic to your business.

The product you have is unique, one of a kind. There's not a company in the marketplace that carries merchandise like yours. Your products are one of a kind and will sell itself. All you need to do is get customers to your site.

Therefore, you're willing to pay for advertisements. You sign up for a Google ad-words account and start a marketing campaign. For ad placements, you choose YT to show your ads.

Pay Per Click (PPC) or Pay Per Impression (PPE)

Finally, you're up and running with ads being advertised on the #1 social video site online. Your advertisement appears on a monetizing video. The viewer watching the video has been looking for skin care products for the last 3 months. This viewer likes the ad and decides to click through and purchase the product.

To sum it up, the advertiser pays Google to advertise their product or brand. The advertiser has a few options, they can choose to pay for clicks or pay for impressions. For instance, you pay $50 for 10,000 impressions or $50 for 200 click troughs.

Then google pays the content creator either for clicks or per impression. Please note, these are not real or actual numbers, just examples. Therefore, the money comes from advertisers. This is one strategy content creators used to earn.

This is how it works; a publisher will allow advertisers to display advertisements on their videos while viewers are watching. As previously mentioned, some advertisers pay for impressions and others pay per click.

When the video is played typically you will see a 5 - 15 second advertising campaign. This advertisement will be shown in one of three places, the beginning of the video, the middle of the video or the end of the video.

Earning Money From Paid Sponsorships

Paid sponsorships are starting to dominate many platforms. Many creators are currently relying on this promotional strategy as a source of revenue. The reason why this method is becoming so dominant is due to the fact, there are many ways to charge customers to promote their ad.

One method to earn from paid promotions is mentioning a product separately from your video. You can charge customers to mention their product or brand at the beginning, middle or end of your video.

Another method is when a video host posts products via text throughout the entire video. This way the audience can view the contact information throughout the video. A website or blog URL is typically the contact information that customers choose to post.

Demonstrating the customer's product is a popular promotional strategy that is commonly used by YouTubers. The video host will physically demonstrate how the product works, then give positive reviews about the product.

Tuesday, January 28, 2020

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How Much Money Do YouTubers Make

How Much Money Do YouTubers Make?

  Have you ever wondered how much money YouTube influencers earn? If you have asked yourself that question, you're not alone. Many people wonder how much revenue can creators generate on YT. However, many factors must be taken into consideration to answer this question.

To begin, the most dominant video-sharing website has affected many people in different ways. On one end, viewers have been able to educate themselves on just about any matter or subject. On the other end, the platform has been used as a source of income for those who influence. At any rate, YouTube's platform has benefited viewers and content creators for years.

The social giant generates over 2 billion visitors a month. This number continues to steadily grow each year. Consequently, the amount of advertisers also tends to increase due to the platform expanding. For this reason, the amount of money influencers earn continues to increase monthly.

How much money do YouTubers make, dollar bills, banknotes.

How Much Money Do YouTubers Make?

Some get paid $100,0000 U.S. yearly while others earn millions yearly from the largest social sharing video platform in the world. Then there are many content creators earning $100 - $1000 monthly. It all depends on how many viewers are watching their videos. More importantly, the amount of subscribers that subscribe to their channel.

Top Earners is 2019

  • Jeffree Star $50 million
  • Daniel Middleton $30 million
  • Felix Kjellberg $30 million
  • Mark Fischbach $24 million
  • Evan Fong $20 million
Even more, there's a kid among the top earners named Ryan Kaji. In 2018, Ryan Kaji was the highest paid You-tuber, earning an estimated $22 million from his videos and Walmart product line. Ryan Kaji currently has over 20 million subscribers as of November 2019. Needless to say, if this child can generate revenue online, so can your child or even you.

Given these points, there is no limit to the amount of revenue that producers can acquire uploading YT-clips. The sky's the limit for earning potential, provided the influencer remains active creating meaningful material.

3 Factors that Determine a Publishers Revenue

The amount of money creators will make ultimately depends on monetizing, amount of subscriptions, and traffic that his/her channel/video is generating. Publishers who have been at it for a while have come to master methods to increase their revenue over the years.

Video Traffic

Traffic is one of the main factors that determines how much publishers make. To illustrate, we will use one guy who goes by the name Tim and another guy named John. Both of these individuals upload footage using the same monetizing strategy for their channels which is Google adsense.

These two upload material on the same date. Tim's material generated 1000 views in the first month. Whereas John's material generated 10,000 views in the first month. More than likely John will earn more capital than Tim. Due to the fact John's footage generated more views than Tim's.

However, there are cases when footage with fewer views can generate more revenue than footage that has more views. This can be done by using multiple methods of monetization. To further illustrate, using the same two individuals, Tim and John.

John uses Google adsense to monetize his channel. On the other hand, Tim uses Google adsense, YT Premium, personal products and affiliate products to monetize his channel. Tim's video generated 1000 views in the first month. Whereas John's video generated 10,000 views. Tim has the potential to earn more capital than John due to the fact he has more to offer.

Channel Subscriptions

The amount of subscriptions a channel has is the second factor that determines how much compensation can be earned. When viewers subscribe to a channel, they sign up to be notified every time the owner of the channel uploads a video, which leads to the owner getting more views on his/her channel.

To become a top earner, the ultimate goal should be to gain more channel subscriptions. Uploading material that serves value to the audience can gain more subscribers. By gaining more subscribers you increase the exposure to your channel.

In the long haul more subscriptions also builds your target audience. A target audience provides you the ability to promote products to a targeted group of people. Let's say your channel is about losing weight. Usually the people who have subscribed to your channel are interested in what you have to offer.

Lastly, subscribers are likely to share footage that they like. When viewers share YT-clips, they can potentially become a trending topic. Once a clip becomes a trend, it has the potential to go viral. This can lead to the clip gaining tons of exposure.

Monetizing Ads

Another factor that can determine how much revenue content producers generate is an internet advertising model called Cost Per Click (CPC). You may have also seen the acronym (PPC) pay per click to define this expression as well. These acronyms represent how much an advertiser is willing to pay when their ad is clicked.

The second factor that determines the revenue generated is a term called Cost Per Mile (CPM) aka cost per thousand. Cost per impression represents how much an advertiser is willing to pay for every thousand potential customers that view their ad.

If the advertiser chooses to pay per click then the producer earns every time an ad is clicked. On the other hand, if the advertiser chooses to pay per impression, the producer generates revenue every time the ad reaches the desired amount of impressions.

Alternative Monetizing Strategies

The last factor that can determine how much capital can be earned is the monetizing strategies that are implemented. There are many methods that individuals can utilize to monetize a channel. YouTube's top earners usually use more than one method to generate revenue from their platform. Here are a few monetizing strategies that top earners utilize; affiliate products create a brand on Yondo, product placement, promoting a blog or website, YouTube's Super Chat and Super Stickers, YT Merchandise Shelf, YT Partner Program and YT Premium.

Saturday, December 07, 2019

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How to Make Money on YouTube

How to Make Money on YouTube

  Individuals can become financially independent after learning How to Make Money on YouTube. Of course, success does not happen overnight. Like any other business, it takes time, research and dedication to become successful. However, you can become successful and generate wealth if you devote yourself to learning how to make money on YouTube. In fact, if you put your best foot forward, you can become a top influencer and get paid every month.

Nowadays you don't have to be a famous musician, comedian, or popular guru to make money on YouTube. You can be yourself and get paid uploading content videos. In fact, you can become a publisher and monetize videos. To be honest you can become a creator and make a living uploading content. More importantly, you can make a social impact and change the world as you see it.

How do you Make Money on YouTube?

YouTube logo man on top on company logo.

The world's most dominant video sharing platform provides a network for companies, businesses, brands, influencer's and entrepreneurs to increase exposure to their brand or products. In addition, the network has created a pathway for partners to influence and make money online monetizing video content. In fact, over the last five years, YouTube's network has paid over 2 billion dollars to publishers who monetize their videos.

A number of businesses and institutions engage with their audience through social videos. For instance, universities have been known to use the platform to engage with prospective students.

Some businesses use the platform to engage with their employees. A few methods businesses use to  engage with their staff is by uploading seminars and providing teaching and training footage.

By the same token, large companies, small companies, influencers and entrepreneurs use their channel for engaging with current and prospective customers.

At any rate, a majority of individuals who use the platform to catch the latest news, movies, gossip among other forms of entertainment. When in fact the minority use the platform to get paid uploading videos.

The individuals that make up the minority are influencers who make money from monetizing content, sponsored ads, affiliate programs, their own brand and products along with other opportunities as well.

On the other hand, the individuals that come to the platform for entertainment are provided with free content. Individuals can view pre-recorded videos or live stream videos from celebrities, businesses owners, content creators, t.v shows, documentary films, music videos and much more. In other words, the video sharing platform provides just about every type of video content you could imagine.

How can you Start Earning Money?

Over the last decade, many associates have partnered with YouTube's network to make money online. Average people are earning residual incomes becoming content creators. Some associates who influence get paid hundreds (US) every month, while others earn thousands monthly. In fact, there are some associates earning millions of dollars on a monthly basis.

Step 1. Create an account

If you are currently using G-mail as a source for sending and receiving emails, two thumbs up. You have already completed the initial step. For those who do not have any accounts associated with Google, signing up for a G-mail account is free.

Step 2. Choose a topic for your channel

It is highly recommended choosing a topic that you're familiar with when starting your channel. In other words, begin with your niche, a topic you're passionate about. It allows you to provide valuable content as a content creator.

Moreover, when people have a decent amount of knowledge about a subject, they tend to work more consistently and diligently. For the most part, people love working on things they enjoy. By the same token quality, videos must be uploaded fairly regularly in order for your channel to be successful.

Step 3. Find your Niche

A niche in the business world is a topic that you enjoy. A niche can also be viewed as an area that you specialize in. As a content creator, choosing a niche topic should enable you to create valuable content. Which should give viewers more of a reason to view your're channel.

Utilizing your niche allows you to be more flexible. Imagine yourself working from home, creating your own schedule, spending more time with friends and family. Doing what you love or enjoy doing for a living. Life can definitely be more enjoyable. Here are a few questions to think about.
  1. Can you show people how to do things? Can you show people how to fix cars, computers, ride bikes, raise kids, get jobs, write resumes, tie shoes or how to correctly floss your teeth.
  2. What problems can you solve? Can you answer problems concerning marriages, anger issues, websites, blogs or dating.
  3. Which questions can you answer? Can you answer questions about math, reading, health, food and nutrition, mental illness, sports, or religion.
  4. Which talent fits your character? Are you a talented musician, dancer, comedian, actor or actress, football, basketball, baseball, fishing, golfing, juggling, running, photographer or hair stylist?
Your idea does not have to come from this list. These are a few ideas to get your mind going. It's ultimately up to you to decide what fits you best. However, keep in mind your chances of success increases when you choose an idea you're passionate about.

Step 4. Choose methods to monetize

Any influencer of age can get paid to upload videos. Typically, those who are not of age can conduct business through a legal parent or guardian.

How you choose to make money on YT is up to you. You can make money utilizing affiliate products, YT Partner Program, Google adsense, YouTube Red Subscription Channel, promote websites or blogs or sell your own products.

Eligible countries to become a partner Algeria, Argentina, Azerbaijan, Australia, Bahrain, Belarus, Belgium, Bolivia, Bosnia and Herzegovina, Brazil, Bulgaria, Canada, Chile, Columbia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Alvarado, Estonia, Finland, France, Georgia, Germany, Ghana, Greece, Guatemala, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kuwait, Latvia, Lebanon, Libya, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malaysia, Malta, Mexico, Montenegro, Morocco, Netherlands, New Zealand, Nicaragua, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru,, Philippines, Poland, Portugal, Puerto Rico, Qatar, Republic of Ireland, Romania, Russia, Senegal, Serbia, Singapore, Saudi Arabia, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Tanzania, Thailand, Tunisia, Turkey, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Vietnam, Yemen, Zimbabwe.
  • Affiliate products - Selling affiliate products can help influencers that do not have a business. Affiliate programs provide publishers with a business opportunity to earn extra money on the side and be their own boss. Why not partner with a popular company that has established their brand in the marketplace.
  • Create a Brand with Yondov - Yondo offers a few different ways for users to make money. You can earn money monetizing webinars, live videos or live classes. Members can also get paid selling monthly subscriptions or pre-recorded pay per view videos. In other words you can use Yondo to create your brand. Then began promoting your business as you see fit. You can sell video courses, webinars or subscriptions.
  • Google-adsense - You have to be approved through (YPP) to begin monetizing. Ad placement is the most popular strategy to make money on this platform. threw google adsense. A majority of You-tubers use this method due to the fact it's user friendly and already within the platform. Not to mention its the largest advertisement placement network in the world.
  • Product Placement - You can get paid 100 percent profit by placing your own product. More importantly you do not have to split the money you make with anyone. The money you make is all yours. By far this strategy has the most earning potential.
  • Promote website or blog - It can be extremely beneficial to utilize social video sites for site promotion. In fact many companies apply social video marketing to their marketing plan. It provides brand owners the opportunity to present powerful visuals to their customer base. Besides, some of their customers are using the platform to watch videos anyway, why not use the opportunity to promote.
  • Super Chat and Super Stickers - Super Chat and Super Stickers are only available through live chat. These offer ways to connect with fans through live chat. Fans can pay for your message to be highlighted within a live chat. In order to be eligible; you must have at least 1000 subscribers, be at least 18 years old, and live in an eligible county.
  • YouTube's merchandise shelf - YT partners must be 18 years old and have at least 10,000 subscribers in order to be eligible to sell merchandise.
  • YT Partner Program (YPP) - There are certain requirements that a publisher must meet before joining (YPP). (1)The publisher must have an active adsense account. (2) Publishers also must have watched 4000 hours in the last twelve months. (3) Content creators must have at least 1000 subscriptions. (4) Publishers must follow all YT monetization policies. (5) Live in a country where partnership is available.
  • YT Premium - YouTube's premium channel allows customers to enjoy their channel ad free. You must have at least 1000 active subscribers to offer YouTube premium on your channel. The revenue you earn is based on how many members watch your content. Customers that purchase a premium feature must be of age 18 years or older.

Step 5. Marketing your channel

Marketing your channel will definitely boost your traffic. Which will lead to you making more money as a content creator. By strategically marketing your video will take your traffic to a whole new level.

Basically strategic marketing is a process that focuses on detailed steps or a blueprint to successfully reach and sustain your overall end goals. In a nutshell, strategic planning focuses on the corporation (you), customers (viewers), and competition (others with similar videos).

A strategic marketing plan should be put in place to help your channel for the long haul. This is a very important part of the process. Many content creators create videos without mapping out a long term strategy. By properly executing the strategic marketing process you can evaluate your long term goals, competition, business environment, weaknesses, strengths and identify new business opportunities
    Analyzing your viewers

    Understanding your viewers benefits both you and the view. By understanding the viewers, you will know their likes and dislikes which enables you to provide services on the personal level. As a result, the influencer develops a relationship which can lead to the viewer subscribing to their channel.

    Analyzing your competition

    This involves understanding your strengths and weaknesses and an analytical comparison of you vs rivals. You must also consider the possibility of threats from competitors that may interfere with your objectives. It is important to learn about your competition before starting your channel. Identifying those in the same niche as yourself can give you a competitive advantage.